Sugar-free, but with taste – why “no added sugar” is not just a buzzword
Sweetness that doesn’t cause a sugar shock
No one is forbidden to crave sweetness — the problem is rather where the sweetness comes from. Many regular sweets contain added sugar, which quickly raises blood sugar and affects energy levels.
Therefore, more and more people are looking for solutions that offer the same taste but without added sugar.
What does “no added sugar” mean?
The “No added sugar” label means:
- the product does not contain added white sugar, glucose, corn, or other sugar syrups
- sweetness comes from natural sources or sweeteners
- The product may still contain:
- naturally occurring sugars in milk or nuts
- lower energy content
For consumers, this is a simple way to choose a product that helps reduce added sugar in daily nutrition — without sacrificing taste.
How to achieve sweetness without sugar?
N!CK’S uses a combination to achieve sweetness that gives treats a classic taste but without added sugar.
These include:
- eritritool – naturally occurring sweetener
- stevia – plant-based sweetener
- ksülitool – natural sugar substitute
- intense sweeteners like sucralose – provide sweetness without added sugar
Result: the same creamy, crunchy, or chocolatey taste you are used to, just with a smarter composition.
Why reduce added sugar at all?
Many people make this choice because:
- want to avoid large energy fluctuations
- want to keep sugar consumption under control
- live an active life and need more stable energy
- are looking for “smart indulgence” type treats — pleasure, but a more conscious choice
“No added sugar” does not mean “diet food.”
It simply means that the choice is made smarter.
Which N!CK’S products are suitable for those looking for sugar-free treats?
👉 Protein Wafer – crispy wafer and creamy filling without added sugar
👉 Chocolate Bar – the classic chocolate experience
👉 Protein Bars – a quick snack before or after an active day
👉 Ice Cream – sweetness from erythritol, not sugar
All products are created for people who want a treat that fits into a more balanced daily choice.
This is not a trend, but the new normal
Sugar-free and no added sugar treats are no longer a niche product — they have become a smart and conscious alternative appreciated by active people, office workers, and parents alike.
This is a way to enjoy sweetness — but without added sugar.
